As content marketing continues to dominate online business, the ability to write in a way that combines writing for both the search engines and your […]
Author: Ben Marshall-Howe
Maximise conversions with Desktop Price Extensions
Price extensions, formerly known as table extensions, are a means by which advertisers can highlight specific products, with their corresponding prices, in the text of […]
Gaining Valuable Coverage for your Brand: The Do’s and Don’ts of Digital PR
Gaining Valuable Coverage for your Brand: The Do’s and Don’ts of Digital PR Gaining valuable coverage can be hard, there’s no question about it. This […]
Top Tips for Brand Outreach
Top Tips for Brand Outreach Many online brands now understand the importance of reaching out to bloggers, social media personalities and the media to expand […]
Why online video is the future of content marketing
Why online video is the future of content marketing You can’t have failed to notice the rapid growth of online video in recent months. Whether […]
Make the most of hashtags on Facebook, Instagram and Pinterest
Make the most of hashtags on Facebook, Instagram and Pinterest. Hashtags started as a quirk of Twitter and have since taken over the online world. […]
How to Make Use of Facebook Custom Audiences
Imagine if you could put an ad in a newspaper but only pay for people who had expressed a definite interest in buying your product […]
Linkbuilding best practice ideas
Linkbuilding best practice ideas If you’ve been around since the early days of search engines, you’ll probably remember the time link-building was a crucial part […]
Google Human Rating Guidelines: What Makes a Site Poor Quality?
Google Human Rating Guidelines: What Makes a Site Poor Quality? Google has released a copy of the guidelines it gives to ‘evaluators’ to assess the […]
How Inbound Marketing Can Go Wrong… And How to Fix It
How Inbound Marketing Can Go Wrong… And How to Fix It Inbound marketing can be a powerful way to attract new customers – and keep […]
How SMEs Can Increase Engagement on Facebook
How SMEs Can Increase Engagement on Facebook Many brands invest a lot of time and effort into building up their Facebook Fan Page as a […]