Author: Ben Marshall-Howe

Attract visitors back to your website with Facebook Retargeting The classic fishing story is about “the one that got away”. For owners of ecommerce website […]

8 PPC Mistakes That Are Costing You Quality Leads Pay-per-click advertising can be a highly cost-effective method to generate high-quality leads to your website. It […]

5 Inbound Marketing Mistakes You Keep Falling For Inbound marketing can transform the way you connect with potential new customers. Unlike the direct approach needed […]

Change to Facebook’s 20% Text Rule in Ads Many people who have participated in Facebook advertising unexpectedly fell foul of the 20% ad rule. Facebook […]

Offer Great Customer Service with Twitter Back at the start of 2015, the internet (and several newspapers) had a collective giggle at a teenage boy […]

Pinterest introduces Search Ads Pinterest has long since moved on from being “the other” social media platform (behind Facebook and Twitter) and is now a […]

Expensive AdWords keywords: what small businesses can do Businesses need, sometimes, to spend money to make money, and advertising costs are a good example of […]

Start-ups are constantly juggling; they have a lot of balls to keep in the air, and marketing and promoting their business is just one of […]

Facebook Post Ideas to Boost Engagement User engagement on Facebook is far more important than the total number of likes a Page has, and a […]