SEO vs PPC: Where to invest In the early days of the internet, there was very little content available online. Now, it can be so […]
Author: Mo Dall
Google Tests Mobile-First Indexing
Google Tests Mobile-First Indexing The majority of Google searches take place on mobile devices, yet – until now – Google usually uses the desktop version […]
How to target quick answers with structured content
How to target quick answers with structured content Internet users are always focused on speed, and Google is well aware of this. Therefore, in addition […]
Improve Your AdWords Quality Score
Improve Your AdWords Quality Score When you oversee AdWords campaigns, you will have many irons in the fire. One of these, and often one of […]
The secret to getting links from national newspapers, enhancing your SEO and skyrocketing brand awareness
Native advertising is a way for brands to promote themselves using content or ads that resemble their surroundings. So, on Buzzfeed for example, native advertisers […]
Competitor Research for PPC: 6 Tools to Measure Your Competition
Competitor Research for PPC: 6 Tools to Measure Your Competition The saying goes that to be forewarned is to be forearmed, and this is perhaps […]
The Aftermath of the Google Update
You’re likely to be aware that a few weeks ago the recent surge in brand and influencer engagement, caught the attention of Google, who released […]
Get the best returns from your conference attendance this summer
Get the best returns from your conference attendance this summer Summer is almost here and that means conference season will soon be upon us. As […]
How to cope with negative comments on your brand’s social media
How to cope with negative comments on your brand’s social media Negative comments can really hurt, whether they’re fair or unfair. They are, however, a […]
Facebook Video Ad Miscalculations: What Happened and What it Means for Advertisers
Facebook Video Ad Miscalculations: What Happened and What it Means for Advertisers Facebook has been making the news for all the wrong reasons. The social […]